/ M U N D O S O R R I S O
A world of pure freshness: that's what we sought to create in this TV ad for Sorriso, one of Brazil's leading toothpastes. Using vibrant color and plenty of full animation, the idea was to put into images the feeling of intense freshness one gets when using Sorriso.
All locations are not only real, but brazilian trademarks: Lençóis Maranhenses, the typical Atlantic Rainforest waterfall, Rio de Janeiro's beach, dunes of Natal and Olinda's carnival, all within grasp through a crazy water wormhole. So freshen up and give it a watch!
C R E D I T S
Brand: Sorriso
Client: Colgate
Agency: Red Fuse
Production: Histeria! and SOMA
Direction: Jannerson Xavier and Ivy Abujamra
Animation Director: Jannerson Xavier
Executive Producers: Marcelo Moreno, Jannerson Xavier and Márcia Lacaze
Art Direction: Daniel Kano e Victor Tchaba
Concept Art: Jon Suguiyama, Mateus Carvalho
Background: Jon Suguiyama, Cinthia Saty and Anderson Sanchez
Character Design: Mateus Carvalho, Bi Aguiart and Débora Mini
Animation Coordinator: Gabriela Zaneti
Animation: Gabriela Zaneti, Vinicius Ricardo, Mateus Carvalho, Victor Tchaba, Jannerson Xavier, Bruno Tedesco, Bruno Brasil, Natália Faria, Thiago Geremias de Oliveira
Clean Up / Color: Carlos Yuri, Alef Dias
Compositing: Gabriela Zaneti and Raphael Bonato
Project Manager: Marcelo Moreno
Audio/Music: Mugshot
